You Want Full Brand Ownership
CourtReserve's Launch and Advance plans include "Powered by CourtReserve" co-branding. Book & Go delivers 100% white-label apps from day one — your name, your brand, no shared credit.
Migration Guide · 5 phases · 4–8 weeks
How to Switch from CourtReserve to Book & Go
A practical, operator-focused migration guide covering pre-migration checklists, data export reality, member communication plans, dual-run period, cutover day, and first 30 days.
30-min walkthrough · No credit card · Live in 4 weeks
Clubs that moved to their own app
Before you start
Is This Guide for You?
Switching platforms is a significant decision. Here's when it makes sense — and when staying on CourtReserve may be better.
Avoiding Tier-Locked Features
CourtReserve's branded mobile app requires the Momentum plan ($549/mo annual + $499 setup + 12-month contract). Book & Go includes native iOS/Android apps on all plans from day one.
You Need Multi-Language & Global Support
CourtReserve is English-only and primarily USD-focused. If you operate internationally or serve non-English-speaking members, Book & Go offers full multi-language and multi-currency support.
Growing Beyond US Tennis
CourtReserve is deeply embedded in US tennis and pickleball. If you're a padel club, international venue, or multi-sport complex, Book & Go's global-first design may be a better fit.
An honest take
When Staying on CourtReserve May Be Better
You Value Transparent Tier PricingCourtReserve publishes clear monthly/annual pricing for Launch ($199/$159), Advance ($369/$329), and Momentum ($549/$499) plans. Book & Go uses custom quoting. If you prefer upfront pricing, CourtReserve may be more comfortable.
You Need Deep US Tennis/Pickleball IntegrationsCourtReserve integrates tightly with USTA Connect, DUPR, WPR (World Padel Rating), and US-specific rating systems. If your club depends on these integrations, verify Book & Go supports your specific needs before switching.
You Use Advanced Stringing or POS ModulesCourtReserve offers specialized modules (stringing, advanced POS, API access on higher tiers). If your club relies on these features and Book & Go doesn't yet support them, migration may disrupt operations.
The plan
Migration Timeline: 5 Phases
Typical clubs complete migration in 4-8 weeks. Here's what happens in each phase.
W1W2W3W4W5W6W7W8W9W10W11W12
01 / 05 · Pre-Migration
Assessment & Planning
1-2 weeks- Inventory all courts, facilities, and court-specific rules
- Export member database (contact Book & Go + CourtReserve support for export options)
- List active memberships, recurring billings, and access rules
- Document open bookings (next 30-60 days)
- Audit active payment methods, wallet credits, and outstanding balances
- Review integrations (access control, stringing module, POS, rating systems like DUPR/WPR)
- Assign internal champion and backup contact
02 / 05 · Setup
Book & Go Onboarding
1-2 weeks- Book & Go designs your white-label app (iOS, Android, web)
- Configure courts, pricing, hours, and cancellation policies
- Import members and coach profiles (CS-assisted)
- Set up payment gateway (Stripe/Revolut under your account)
- Configure membership tiers and recurring billing
- Train staff on back-office dashboard and new workflows
03 / 05 · Dual-Run
Parallel Operation
2-4 weeks- Launch Book & Go to a pilot group (staff, top members, coaches)
- Freeze long-horizon bookings on CourtReserve (bookings beyond cutover date)
- Invite existing members to download the new branded app
- Run both systems side-by-side; monitor adoption
- Collect feedback and adjust onboarding messaging
- Communicate cutover date once confidence is high
04 / 05 · Cutover
Go-Live Day
1 day- Final data sync (any new members or bookings created in dual-run)
- Activate payments on Book & Go
- Staff briefing: all new bookings go through Book & Go only
- Pause CourtReserve booking engine or redirect to new app
- Monitor first-day volume, payment flow, and support tickets
- Send confirmation email/push: "We're live on Book & Go"
05 / 05 · Post-Launch
First 30 Days
1 month- Track daily bookings, occupancy, and payment success rate
- Respond to member questions (onboarding support)
- Run re-engagement campaign for inactive members
- Audit push notification setup and in-app CRM campaigns
- Review analytics: court utilization, peak times, revenue
- Plan first marketing push using owned customer data
Your data
Data Export: What to Expect
No automated one-click migration exists. Here's the reality of what data can be moved and how.
Data typeHow it movesMigration reality
Member Contact DetailsCSV importRequest from CourtReserve support or export via admin panel if available. Book & Go can import via CSV (name, email, phone, membership tier).
Booking HistoryUpcoming 30–60 daysHistorical booking data may be limited. Focus on importing upcoming bookings (next 30-60 days) to honor commitments.
Court & Facility ConfigRecreate manuallyManually recreate court setup in Book & Go (names, operating hours, pricing). No automated export from CourtReserve.
Membership Tiers & RulesRecreate with CSDocument active membership types, benefits, and billing cycles. Recreate in Book & Go with CS help.
Wallet BalancesNo direct transferNo direct transfer. Options: honor balances manually in Book & Go wallets, or run down existing credits on CourtReserve before cutover.
Coach ProfilesRecreate accountsRecreate coach accounts in Book & Go. No bulk import tool; typically 5-20 coaches per club.
Important: Book & Go customer success handles data import coordination. Contact both Book & Go and CourtReserve support to request export assistance.
Bring your members along
Member Communication Plan
Clear, frequent communication is critical. Here's a proven 6-week campaign from first announcement to post-launch check-in.
Pro Tip: Use email, in-app push notifications, WhatsApp groups, and in-club posters. Redundant communication is good — many members only read the 3rd or 4th message.
Go-live day
Cutover Day Checklist
The day you flip the switch. Here's what needs to happen.
Rollback Plan: Keep CourtReserve credentials active for 7 days after cutover in case you need to revert. Most clubs never need it, but having the option reduces risk.
After launch
First 30 Days: What to Watch
The first month is critical. Here's what to monitor and optimize.
- 01Daily monitoring: bookings, payments, occupancy, support tickets
- 02Re-engagement campaign for members who haven't downloaded the app
- 03Push notification cadence: weekly tips, promotions, new features
- 04Review analytics: peak times, court utilization, no-show rates
- 05Staff feedback session: what's working, what needs improvement
- 06Plan first owned-marketing push (email campaign, loyalty program launch)
Success Metric: Day 30
from this guideBy day 30, you should see 80%+ of active members using the new app, occupancy levels matching or exceeding pre-switch rates, and positive feedback on push notifications and new features.
An honest take
Where CourtReserve Still Wins
Honest assessment: the areas where CourtReserve's platform remains strong.
Launch$199 mo$159 annual
Advance$369 mo$329 annual
Momentum$549 mo$499 annual
Transparent Public Pricing
CourtReserve publishes clear monthly/annual pricing for all three plans (Launch, Advance, Momentum). You know exactly what each tier costs before you book a demo. Book & Go uses custom quoting based on your specific needs.
~1,600CLUBS · MOSTLY USUSTA ConnectDUPRWPR
Deep US Tennis & Pickleball Footprint
With ~1,600 clubs primarily in the United States, CourtReserve is deeply embedded in US tennis and pickleball communities. If your club depends on USTA Connect, DUPR, or WPR integrations, CourtReserve offers mature support.
Advanced POSStringingAPI access
Specialized Modules (POS, Stringing, API)
CourtReserve offers advanced POS features, stringing management, and API access on higher tiers. If your pro shop or stringing business is a major revenue driver, these modules may be hard to replace.
Want to see a full feature-by-feature comparison?View Complete Comparison →
How long does the full migration take?
Most clubs complete the migration in 4-8 weeks from kickoff to cutover. The timeline includes setup, member onboarding, a dual-run period, and final cutover. Clubs with complex integrations or large member bases may need 8-12 weeks.
Can I run CourtReserve and Book & Go in parallel during the transition?
Yes. Many clubs run both systems for 2-4 weeks while members transition. During this period, freeze long-horizon bookings on CourtReserve (bookings beyond the cutover date) to avoid conflicts.
What happens to existing CourtReserve bookings?
All bookings made before cutover are honored. Book & Go imports upcoming reservations (next 30-60 days) so members see their existing bookings in the new app.
How do we migrate member wallet balances?
Wallet balances cannot be automatically transferred. Options: (1) manually credit wallets in Book & Go based on CourtReserve export, or (2) allow members to spend down CourtReserve credits before cutover.
Do we need to notify CourtReserve before switching?
Review your CourtReserve contract for notice requirements. Some agreements have notice periods or early termination fees. Contact CourtReserve support to discuss your exit plan and verify with vendor before finalizing.
What if our members refuse to switch?
Resistance is rare when migration is well-communicated. Key tactics: (1) early preview access for loyal members, (2) emphasize benefits (your brand, no co-branding, new features), (3) in-club support during first week. Most clubs see 80%+ adoption within 2 weeks.