You Want Brand Control
Tired of being listed next to competitors on a marketplace. You want a fully branded app under your own name that builds loyalty without sharing the stage.
Migration Guide · 5 phases · 4–8 weeks
How to Switch from Playtomic to Book & Go
A practical, operator-focused migration guide covering pre-migration checklists, data export reality, member communication plans, dual-run period, cutover day, and first 30 days.
30-min walkthrough · No credit card · Live in 4 weeks
Clubs that moved to their own app
Before you start
Is This Guide for You?
Switching platforms is a significant decision. Here's when it makes sense — and when staying on Playtomic may be better.
Commission Costs Are Adding Up
If commission-based pricing is eating into your revenue, a flat subscription model can save significant money as your bookings grow.
You Need Customer Data Ownership
You want to run email campaigns, loyalty programs, and cross-location promotions. Owning 100% of your player data makes that possible.
Growing Beyond One Location
Multi-location operators need unified customer data, cross-venue memberships, and consolidated reporting — not separate databases per club.
An honest take
When Staying on Playtomic May Be Better
You Depend on Marketplace DiscoveryIf you're a new club with no existing customer base and rely heavily on walk-in traffic from the Playtomic network, the marketplace provides valuable player acquisition.
Your Members Are Deeply Embedded in PlaytomicIf your players primarily book through Playtomic and use it to find opponents across multiple clubs, switching may disrupt their habits. Evaluate adoption risk.
You're Not Ready to Own MarketingWith Book & Go, you control the app and customer data — which means you also own player acquisition, retention campaigns, and push notifications. If you're not ready to take on that responsibility, a marketplace model may be easier.
The plan
Migration Timeline: 5 Phases
Typical clubs complete migration in 4-8 weeks. Here's what happens in each phase.
W1W2W3W4W5W6W7W8W9W10W11W12
01 / 05 · Pre-Migration
Assessment & Planning
1-2 weeks- Inventory all courts, facilities, and court-specific rules
- Export member database (contact Book & Go + Playtomic support for export options)
- List active memberships, recurring billings, and access rules
- Document open bookings (next 30-60 days)
- Audit active payment methods, wallet credits, and outstanding balances
- Review integrations (access control, analytics, email)
- Assign internal champion and backup contact
02 / 05 · Setup
Book & Go Onboarding
1-2 weeks- Book & Go designs your white-label app (iOS, Android, web)
- Configure courts, pricing, hours, and cancellation policies
- Import members and coach profiles (CS-assisted)
- Set up payment gateway (Stripe/Revolut under your account)
- Configure membership tiers and recurring billing
- Train staff on back-office dashboard and new workflows
03 / 05 · Dual-Run
Parallel Operation
2-4 weeks- Launch Book & Go to a pilot group (staff, top members, coaches)
- Freeze long-horizon bookings on Playtomic (bookings beyond cutover date)
- Invite existing members to download the new branded app
- Run both systems side-by-side; monitor adoption
- Collect feedback and adjust onboarding messaging
- Communicate cutover date once confidence is high
04 / 05 · Cutover
Go-Live Day
1 day- Final data sync (any new members or bookings created in dual-run)
- Activate payments on Book & Go
- Staff briefing: all new bookings go through Book & Go only
- Pause Playtomic booking engine or redirect to new app
- Monitor first-day volume, payment flow, and support tickets
- Send confirmation email/push: "We're live on Book & Go"
05 / 05 · Post-Launch
First 30 Days
1 month- Track daily bookings, occupancy, and payment success rate
- Respond to member questions (onboarding support)
- Run re-engagement campaign for inactive members
- Audit push notification setup and in-app CRM campaigns
- Review analytics: court utilization, peak times, revenue
- Plan first marketing push using owned customer data
Your data
Data Export: What to Expect
No automated one-click migration exists. Here's the reality of what data can be moved and how.
Data typeHow it movesMigration reality
Member Contact DetailsCSV importRequest from Playtomic support or export via admin panel if available. Book & Go can import via CSV (name, email, phone, membership tier).
Booking HistoryUpcoming 30–60 daysHistorical booking data may be limited. Focus on importing upcoming bookings (next 30-60 days) to honor commitments.
Court & Facility ConfigRecreate manuallyManually recreate court setup in Book & Go (names, operating hours, pricing). No automated export from Playtomic.
Membership Tiers & RulesRecreate with CSDocument active membership types, benefits, and billing cycles. Recreate in Book & Go with CS help.
Wallet BalancesNo direct transferNo direct transfer. Options: honor balances manually in Book & Go wallets, or run down existing credits on Playtomic before cutover.
Coach ProfilesRecreate accountsRecreate coach accounts in Book & Go. No bulk import tool; typically 5-20 coaches per club.
Important: Book & Go customer success handles data import coordination. Contact both Book & Go and Playtomic support to request export assistance.
Bring your members along
Member Communication Plan
Clear, frequent communication is critical. Here's a proven 6-week campaign from first announcement to post-launch check-in.
Pro Tip: Use email, in-app push notifications, WhatsApp groups, and in-club posters. Redundant communication is good — many members only read the 3rd or 4th message.
Go-live day
Cutover Day Checklist
The day you flip the switch. Here's what needs to happen.
Rollback Plan: Keep Playtomic credentials active for 7 days after cutover in case you need to revert. Most clubs never need it, but having the option reduces risk.
After launch
First 30 Days: What to Watch
The first month is critical. Here's what to monitor and optimize.
- 01Daily monitoring: bookings, payments, occupancy, support tickets
- 02Re-engagement campaign for members who haven't downloaded the app
- 03Push notification cadence: weekly tips, promotions, new features
- 04Review analytics: peak times, court utilization, no-show rates
- 05Staff feedback session: what's working, what needs improvement
- 06Plan first owned-marketing push (email campaign, loyalty program launch)
Success Metric: Day 30
from this guideBy day 30, you should see 80%+ of active members using the new app, occupancy levels matching or exceeding pre-switch rates, and positive feedback on push notifications and new features.
An honest take
Where Playtomic Still Wins
Honest assessment: the areas where Playtomic's marketplace model remains strong.
5,500+CLUBS · 52 COUNTRIESMarketplacePlayer discovery
Large Marketplace Network
5,500+ clubs across 52 countries. If you're starting from zero and need player discovery, the Playtomic marketplace gives you instant visibility to a large player base searching for courts.
PadelTennisEurope
European Padel & Tennis Presence
Playtomic is deeply embedded in Europe's padel and tennis communities. If your club relies on walk-in traffic from players already on Playtomic, the network effect is real.
Open matchesAcross clubsFind opponents
Social Liquidity Across Clubs
Players can find opponents and join open matches across the entire Playtomic network, not just at your club. This cross-club discovery is a unique strength of the marketplace model.
Want to see a full feature-by-feature comparison?View Complete Comparison →
How long does the full migration take?
Most clubs complete the migration in 4-8 weeks from kickoff to cutover. The timeline includes setup, member onboarding, a dual-run period, and final cutover. Clubs with complex integrations or large member bases may need 8-12 weeks.
Can I run Playtomic and Book & Go in parallel during the transition?
Yes. Many clubs run both systems for 2-4 weeks while members transition. During this period, freeze long-horizon bookings on Playtomic (bookings beyond the cutover date) to avoid conflicts.
What happens to existing Playtomic bookings?
All bookings made before cutover are honored. Book & Go imports upcoming reservations (next 30-60 days) so members see their existing bookings in the new app.
How do we migrate member wallet balances?
Wallet balances cannot be automatically transferred. Options: (1) manually credit wallets in Book & Go based on Playtomic export, or (2) allow members to spend down Playtomic credits before cutover.
Do we need to notify Playtomic before switching?
Review your Playtomic contract for notice requirements. Some agreements have notice periods or early termination fees. Contact Playtomic support to discuss your exit plan.
What if our members refuse to switch?
Resistance is rare when migration is well-communicated. Key tactics: (1) early preview access for loyal members, (2) emphasize benefits (your brand, no fees, new features), (3) in-club support during first week. Most clubs see 80%+ adoption within 2 weeks.