Basic Tier100 members (50%)
$50/month- Off-peak court access
- Online booking via app
- Basic event participation
- Community access
Free tool · Updates as you move a slider
Membership Pricing Calculator
Find the optimal membership tiers and pricing for your sports club. Get data-driven recommendations based on your costs, market, and capacity.
Your Club Details
4
11020
$8,000
$2,000$25,000$50,000
Include rent, staff, utilities, maintenance, insurance.
200
505001,000
Underserved markets support higher pricing due to less competition.
Clubs running these numbers on Book & Go
Recommended tiers
What each tier includes.
Prices follow your costs, sport, market and court-to-member ratio.
Premium TierMost Popular70 members (35%)
$90/month- All Basic features
- Peak & off-peak access
- Priority booking (48h advance)
- Guest passes (2/month)
- Group lesson discounts (15%)
- Pro shop discount (10%)
VIP Tier30 members (15%)
$140/month- All Premium features
- Unlimited peak-hour booking
- Priority booking (72h advance)
- Guest passes (5/month)
- Free group lessons
- Personal locker
- Pro shop discount (20%)
- Exclusive VIP events
FAQ
Frequently Asked Questions
How are the tier prices calculated?
Prices are calculated based on your operating costs per member, adjusted for sport type (tennis commands higher prices than pickleball), market competitiveness, and court-to-member ratio. The 3-tier model follows industry best practices with Basic at cost-plus, Premium at 2x, and VIP at 3.5x per-member cost.
What membership distribution should I expect?
Industry data shows a typical distribution of 50% Basic, 35% Premium, and 15% VIP. The Premium tier generates the most total revenue. You can improve the distribution toward higher tiers with compelling features and strategic upselling.
How can I manage multiple membership tiers?
Book & Go supports unlimited membership tiers with automated billing, access control per tier, and member self-service upgrades through your branded app. No manual tracking needed.