Book & Go vs Upper Hand
White-label included from day one, not a premium add-on. Global, not just USA.
Feature-by-Feature Comparison
A transparent look at what each platform offers your sports club.
| Feature | Book & Go | Upper Hand |
|---|---|---|
| White-Label App | Fully branded app included on every plan | White-label only on Advanced plan (premium add-on) |
| Custom App Design | Club colors, logo, custom UI — fully designed for your brand | WebKit website builder at $50/mo extra |
| Global Availability | Available worldwide, all markets and currencies | Primarily US-focused, limited global reach |
| Pricing Simplicity | Flat subscription, all features included | Starts at $79/mo, white-label and website are costly add-ons |
| Court Booking System | Purpose-built court management with surfaces and time slots | Facility scheduling for sports businesses |
| AI Analytics | Smart pricing, demand prediction, booking analytics | AI-powered analytics and business insights |
| Tournament Management | Built-in tournaments, leagues, brackets, and rankings | Event management with registration |
| Customer Data Ownership | Club owns 100% of player data | Data within Upper Hand platform |
| Multi-Currency Support | Full multi-currency and multi-language support | USD-focused payment processing |
| Dedicated Account Manager | Personal support contact for every club | Support varies by plan tier |
Why Sports Clubs Choose Book & Go Over Upper Hand
The four biggest reasons sports clubs choose Book & Go instead of Upper Hand.
White-Label Included, Not an Add-On
Upper Hand locks white-label apps behind their expensive Advanced plan. With Book & Go, every club gets a fully branded native app on the App Store and Google Play from day one — no premium tier required.
Global, Not Just USA
Upper Hand is primarily focused on the US market. Book & Go serves sports clubs worldwide with multi-currency support, multi-language interfaces, and localized payment processing across all markets.
No Nickel-and-Diming
Upper Hand charges $79/mo to start, then $50/mo for a website builder, plus more for white-label access. Book & Go includes everything in a flat subscription — white-label app, custom design, support, and all features.
Custom Design, Not Templates
Instead of a WebKit-based website builder, Book & Go provides a fully custom-designed native app tailored to your brand. Professional designers create your app's look and feel — not a drag-and-drop template.
Ready for White-Label Without the Premium Price?
Get everything Upper Hand charges extra for — included from day one. Schedule a demo and see the difference.