A practical, operator-focused migration guide covering pre-migration checklists, data export reality, member communication plans, dual-run period, cutover day, and first 30 days.
Most clubs go live on Book & Go about 4 weeks after kickoff; a full switch from ClubSpark with a dual-run period usually takes 4–8 weeks. We handle data export (members, bookings), app setup, and training. LTA-connected clubs can maintain ClubSpark integrations while running core operations on Book & Go.
Switching platforms is a significant decision. Here's when it makes sense — and when staying on ClubSpark may be better.
ClubSpark players download "Clubspark Booker" — a shared app used by all clubs. They see the Clubspark brand, not yours. Book & Go publishes a native iOS/Android app under YOUR club name on the App Store and Google Play — 100% your brand, zero shared ecosystem.
ClubSpark charges 0.8–1.4% + 5p on every transaction (on top of Stripe fees). If you process £50,000 monthly in bookings, that's up to £8,400/year in platform fees. Book & Go operates on flat subscription pricing with 0% booking commission — all revenue stays with you (minus only payment processor rates).
ClubSpark's Basic plan (£15/mo) doesn't include court booking and includes advertising. Standard (£30/mo) requires £18/mo + transaction fees to get booking functionality. Book & Go includes full booking, zero ads, and a white-label native app on all plans — no feature gates, no upsell tiers.
ClubSpark is built for UK tennis clubs with strong LTA federation ties. If your club is padel-focused, operates outside the UK, serves multiple sports, or needs multi-language and multi-currency support, ClubSpark lacks the flexibility you need. Book & Go was built padel-first with full support for leagues, open matches, ranked results, tournaments — plus tennis, pickleball, squash, badminton across any market.
Typical clubs complete migration in 4-8 weeks. Here's what happens in each phase.
No automated one-click migration exists. Here's the reality of what data can be moved and how.
Important: Book & Go customer success handles data import coordination. Contact both Book & Go and ClubSpark support to request export assistance. Export options from ClubSpark are not published; verify with vendor before migration planning.
Clear, frequent communication is critical. Here's a proven 6-week campaign from first announcement to post-launch check-in.
Pro Tip: Use email, in-app push notifications, WhatsApp groups, and in-club posters. Redundant communication is good — many members only read the 3rd or 4th message.
The day you flip the switch. Here's what needs to happen.
Rollback Plan: Keep ClubSpark credentials active for 7 days after cutover in case you need to revert. Most clubs never need it, but having the option reduces risk.
The first month is critical. Here's what to monitor and optimize.
By day 30, you should see 80%+ of active members using the new app, occupancy levels matching or exceeding pre-switch rates, and positive feedback on push notifications and new features.
Honest assessment: the areas where ClubSpark's offering remains strong.
ClubSpark offers a free product for LTA-registered UK tennis venues and coaches. While transaction fees still apply (0.8% on GoCardless, 1.4%+5p + Stripe on Stripe), there is no monthly subscription for qualifying clubs. This remains the lowest-cost entry point for UK tennis-only operations.
LTA Clubspark clubs are listed in the LTA Play directory, which drives player discovery and walk-in traffic for UK-based tennis clubs. If your business model depends on marketplace discovery rather than owned customer relationships, this network effect provides real demand.
ClubSpark Premium (£75/mo) includes SmartAccess integrations for court lighting and door control. If access automation is a priority and you're already on Premium, the built-in hardware control is convenient.
Each claim we make, with the detail behind it.
