A practical, operator-focused migration guide covering pre-migration checklists, data export reality, member communication plans, dual-run period, cutover day, and first 30 days.
Most clubs go live on Book & Go about 4 weeks after kickoff; a full switch from MATCHi with a dual-run period usually takes 4–8 weeks. We handle app setup, branding, and data migration. Many clubs keep MATCHi active initially for marketplace discovery, then phase it out as players migrate to the branded app.
Switching platforms is a significant decision. Here's when it makes sense — and when staying on MATCHi may be better.
MATCHi charges a 4% service fee on every court and activity booking — and it's non-refundable even if the player cancels. For a club doing €50,000/month in bookings, that's €2,000/month or €24,000/year. Book & Go has a flat subscription with zero per-booking commissions.
MATCHi is a shared player app where your club is one listing among many — players see every competitor in your area. Book & Go gives you a native iOS/Android app published under your club name. Your players download YOUR app, never see competitors, and build loyalty with your brand.
On the MATCHi marketplace, players belong to MATCHi — not you. You can't export data, can't run direct email campaigns, can't build a unified CRM across locations. With Book & Go, you own 100% of player data, emails, and booking history — full control, no lock-in.
MATCHi operates in Belgium, Denmark, Finland, Netherlands, Norway, Romania, Sweden, and Thailand. If you're planning international expansion or already operate outside these markets, Book & Go supports multi-language, multi-currency deployment worldwide.
Typical clubs complete migration in 4-8 weeks. Here's what happens in each phase.
No automated one-click migration exists. Here's the reality of what data can be moved and how.
Important: Book & Go customer success handles data import coordination. Contact both Book & Go and MATCHi support to request export assistance. Note: players registered in the MATCHi marketplace belong to the MATCHi ecosystem; with Book & Go, you own 100% of player data.
Clear, frequent communication is critical. Here's a proven 6-week campaign from first announcement to post-launch check-in.
Pro Tip: Use email, in-app push notifications, WhatsApp groups, and in-club posters. Redundant communication is good — many members only read the 3rd or 4th message.
The day you flip the switch. Here's what needs to happen.
Rollback Plan: Keep MATCHi credentials active for 7 days after cutover in case you need to revert. Most clubs never need it, but having the option reduces risk.
The first month is critical. Here's what to monitor and optimize.
By day 30, you should see 80%+ of active members using the new app, occupancy levels matching or exceeding pre-switch rates, and positive feedback on push notifications and new features.
Honest assessment: the areas where MATCHi's marketplace model remains strong.
MATCHi has an established player base across Belgium, Denmark, Finland, Netherlands, Norway, Romania, Sweden, and Thailand. If your club is in these markets — especially Sweden, Denmark, or Netherlands — the MATCHi marketplace offers player discovery and cross-venue visibility.
The shared MATCHi app gives clubs exposure to players searching for courts in their area. If your club is new or wants walk-in traffic from the MATCHi player base, the marketplace model provides discovery you would not get with a standalone app.
MATCHi does not charge the 4% service fee on memberships, subscriptions, value cards, or punch cards. If your revenue model is membership-heavy rather than per-booking, the effective commission is lower.
Each claim we make, with the detail behind it.
