Custom Development
Build from scratch- Upfront Cost
- $70,000
- Monthly Maintenance
- $2,900/mo
- 3-Year Total Cost
- $174,400
- Time to Market
- 9 months
- Features
- 3 selected
- Commission
- 0%
- Branded App
- No
- Ongoing Updates
- You manage
Free tool · Updates as you change an input
Booking App Cost Comparison
Compare the true cost of building a custom app, using a marketplace like Playtomic, or going with Book & Go's white-label solution.
Configure Your Needs
Sport Type
4
120
$40
$15$120
400
502,000
Features Needed
Clubs running these numbers on Book & Go
Side by side
Three ways to get a booking app.
Every row follows your inputs. Add features and watch the custom build and the marketplace gap grow.
FAQ
Frequently Asked Questions
Why is custom development so expensive?
Building a sports booking app from scratch requires iOS and Android development, backend infrastructure, payment integration, ongoing security updates, and server hosting. The initial build is just the beginning - maintenance, bug fixes, and feature updates add significant ongoing costs.
What's wrong with marketplace platforms?
Marketplace platforms like Playtomic take 15-20% of every booking as commission. They also own the customer relationship, display competitor clubs, and don't offer white-label branding. As your bookings grow, so does the commission - making it increasingly expensive over time.
What makes Book & Go different?
Book & Go provides a fully branded white-label app under your club's name. You pay a flat monthly fee with zero commission. You own all customer data, get all features included, and receive continuous platform updates at no extra cost. Your app, your brand, your customers.
How long does it take to get started?
Most clubs are fully operational within 4 weeks. This includes customizing your branded app, setting up courts and pricing, migrating existing member data, and publishing to the App Store and Google Play.